Weekly Data Points, 49-2021

I have been on a K-Pop binge this last week. I barley acknowledged the existence of popular Korean music before – and if you don’t count Gangnam Style, I was actually completely oblivious to it… So what happened?

I watched Arcane – one of the best series this year, trust me! – and was very much in awe with both the animation style and the use of music throughout the series. I mean - just look at this:

So I looked up the company responsible for creating the animations (French animation studio “Fortiche”) and learned that they also made videos for Riot’s virtual band K/DA – a band heavily inspired by K-Pop.

This sounded cool. In a very guilty pleasure way, but still! So I started browsing Apple Music for other K-Pop and, well, here we are. I’m not sure how long this obsession will last – it is a bit much after all – but right now I’m in the mood for this kind of party music. Bubblegum as an antidote to the darkness of winter, if you will.